Report: Facebook To Link Ads to Profiles

August 24th, 2007

Facebook is planning to launch a new ad platform in the coming months, according to a Wall Street Journal report. The new system would target ads according to the personal information people have added to their profiles.The ad platform would resemble Google’s AdSense tool, the Journal reported, but leverage user profile data, such as favorite activities and music preferences. Facebook profiles offer up all kinds of data, including relationship status, hometowns, political and religious views, and many personal interests.

The ads would appear in the Facebook member’s news feed, complementing banners that surround the page. If Facebook succeeds in taking a page out of Google’s game plan, it could be a financial boon for the popular social-networking property. Most of Google’s $10.6 billion in revenue last year stemmed from its advertising division.

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