Media Buys Spike While Consumption Dips

August 8th, 2007

Driven by strong gains in alternative advertising, marketing, and institutional spending, media buys are expected to grow to $1 trillion by 2008. So says private-equity firm Veronis Suhler Stevenson (VSS). And according to the VSS Communications Industry Forecast, media spending growth will continue at an average clip of 6.7 percent through 2011.”We are in the midst of a major shift in the media landscape that is being fueled by changes in technology , end-user behaviors, and the response by brand marketers and communications companies,” James Rutherfurd, executive vice president and managing director at VSS, said in a statement.

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