Microsoft Slahes Xbox 360 Price, Offers New Editions

Microsoft is readying its Xbox 360 video game console for the holiday shopping frenzy with new titles — and a price cut.On Monday, Microsoft announced it would slash the price of its Xbox 360 by $50. The console now retails for $349.99 with a 20-GB hard drive, wireless controller, Xbox 360 headset, and other standard accessories. What’s more, Electronic Arts will release its blockbuster video game title “Madden NFL 08″ on August 14.

“The fact that we have been able to keep our launch price longer than any other console while retaining our leadership position demonstrates that consumers believe in the value of Xbox 360,” Mitch Koch, corporate vice president in the entertainment and devices division at Microsoft, said in a statement.

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Add comment August 8th, 2007

Media Buys Spike While Consumption Dips

Driven by strong gains in alternative advertising, marketing, and institutional spending, media buys are expected to grow to $1 trillion by 2008. So says private-equity firm Veronis Suhler Stevenson (VSS). And according to the VSS Communications Industry Forecast, media spending growth will continue at an average clip of 6.7 percent through 2011.”We are in the midst of a major shift in the media landscape that is being fueled by changes in technology , end-user behaviors, and the response by brand marketers and communications companies,” James Rutherfurd, executive vice president and managing director at VSS, said in a statement.

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Add comment August 8th, 2007