E3 Could Use a Power-Up, Analyst Says
For all the buzz coming out of the Electronic Entertainment Expo (E3) in Santa Monica, there is one story that might echo long after the other noise has died. That story describes a hint of disappointment in the show’s new format.E3 shifted its focus from a mega-event with an extravagant show floor to a more intimate gathering after Sony, Microsoft, and Electronic Arts initially dropped support. The event was once open to consumers and the media, but has transitioned to an invitation-only show with a limited attendance of 5,000.
When the Electronic Software Association, the group that sponsors E3, made the announcement last fall, President Douglas Lowenstein said the format change aimed to make it easier for people attending the conference to do business.
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Add comment July 12th, 2007





