TiVo Eliminates PC from Movie-Download Equation

July 10th, 2007

On Tuesday, TiVo pulled another card out of its deck with a service that lets customers download digital movies and TV shows from Amazon.com directly from their TV — without a PC.The announcement marks an upgrade in the partnership between the DVR company and Amazon’s Unbox service that gives customers access to thousands of programs from networks such as CBS, Fox, Paramount Pictures, Universal Studios, and Warner Bros. The programs cost about $4 for a movie rental and $2 for a TV show.

The companies announced the partnership in February, but during its first iteration consumers had to log on to Amazon.com through a PC to order the movies. Now, viewers need only the TiVo set top box and remote control to download the media.

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