Archive for July 10th, 2007
On Tuesday, TiVo pulled another card out of its deck with a service that lets customers download digital movies and TV shows from Amazon.com directly from their TV — without a PC.The announcement marks an upgrade in the partnership between the DVR company and Amazon’s Unbox service that gives customers access to thousands of programs from networks such as CBS, Fox, Paramount Pictures, Universal Studios, and Warner Bros. The programs cost about $4 for a movie rental and $2 for a TV show.
The companies announced the partnership in February, but during its first iteration consumers had to log on to Amazon.com through a PC to order the movies. Now, viewers need only the TiVo set top box and remote control to download the media.
Click here to read the rest of this story on CIOToday.
July 10th, 2007
The debate over hits versus page views versus unique visitors has taken a new twist, thanks to measurement firm Nielsen//NetRatings, which is scrapping page views in favor of what it deems more accurate metrics.On Tuesday, Nielsen added both “Total Minutes” and “Total Sessions” to its cadre of analytical stats for its NetView measurement service. While NetView always has reported average time per person and average number of sessions, the firm said the new metrics deliver greater perspective on total engagement across sites.
“‘Total Minutes’ is the best engagement metric in this initial stage of Web 2.0 development, not only because it ensures fair measurement of Web sites using rich Internet applications and streaming media, but also of Web environments that have never been well-served by the page view, such as online gaming and Internet applications,” Scott Ross, director of product marketing for the NetView service, said in a statement.
Click here to read the rest of this story on NewsFactor.
July 10th, 2007
“A genuine leader is not a searcher for consensus, but a molder of consensus.” — Martin Luther King, Jr., civil rights leader
July 10th, 2007
