Toshiba Fights Back in Next-Gen DVD Battle

July 3rd, 2007

While the European Commission investigates possible anticompetitive practices by supporters of the Blu-ray DVD format, the HD DVD camp is trumpeting both a permanent price cut on the latest players and new and improved features.Toshiba is releasing a new update in September that will allow a 24p mode on its HD-XA2 and HD-A20 HD DVD players. The change will usher in presentations that more closely resemble a multiplex experience — if you have a 24p-capable television.

Last week, Toshiba announced that it would make the $299 price point permanent for its entry-level HD DVD player. The company reported that sales spiked when it introduced the lower price points in May during a “limited time offer” promotion. That makes the HD-A2 player $299 and the HD-A20 is $399. The price of the HD-XA2, the top-of-the-line model, is unchanged at $799.

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