YouTube Brings Video to Global Masses
YouTube is going global. Although the original site is often visited by video viewers from around the world, the Google property is launching international versions to cater to the linguistic needs of a global audience.Local versions of YouTube are now available in Brazil, France, Ireland, Italy, Japan, the Netherlands, Poland, Spain, and the UK — the first step toward fully localized sites in each of the nine countries.
The first stage of the rollout offers translated content with local homepages and search functions. Over time, YouTube said, each local site will offer an entirely “local” experience, complete with country-specific video rankings and comments, as well as country-specific video, channels, categories, and community sections.
“Video is universal and allows people around the world to communicate and exchange ideas,” Chad Hurley, YouTube’s cofounder and CEO, said in a statement. He noted that the expansion was about relevance and accessibility and hinted at additional international sites to join in the months ahead.
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Add comment June 20th, 2007





