Comments on: Wiley Releases Web Analytics For Dummies http://www.jenniferleclaire.com/blog/2007/05/26/wiley-releases-web-analytics-for-dummies/ Jennifer LeClaire : Writer, Editor, Project Manager Tue, 06 Jan 2009 20:40:19 +0000 http://wordpress.org/?v=2.0 by: Latayne C. Scott http://www.jenniferleclaire.com/blog/2007/05/26/wiley-releases-web-analytics-for-dummies/#comment-43584 Mon, 28 Jul 2008 20:41:04 +0000 http://www.jenniferleclaire.com/blog/2007/05/26/wiley-releases-web-analytics-for-dummies/#comment-43584 Boy, Jennifer, you have always been a "pro" at managing writing projects -- I'm not a bit surprised that you have a book out on such a needed subject, too. Keep up the good work! Latayne C. Scott www.latayne.com Boy, Jennifer, you have always been a “pro” at managing writing projects — I’m not a bit surprised that you have a book out on such a needed subject, too. Keep up the good work! Latayne C. Scott
www.latayne.com

]]> by: Jennifer LeClaire http://www.jenniferleclaire.com/blog/2007/05/26/wiley-releases-web-analytics-for-dummies/#comment-17928 Mon, 09 Jul 2007 14:40:03 +0000 http://www.jenniferleclaire.com/blog/2007/05/26/wiley-releases-web-analytics-for-dummies/#comment-17928 The answer is, "it depends." Delegating to an outside expert can be expensive, so it depends on your budget -- and your goals. It depends on how aggressive you are about getting web site results. It depends on how much time you have to get more familiar with the tool. It depends. The bottom line, though, is that the web analytics are only half the equation. You also need to be prepared to make changes to your site; to optimize to boost conversions. That's what Pedro and I are working on now... how to design to boost conversions. Web analytics is the baseline, but it's not the end all. I'd suggest learning the tool yourself and seeing what you can glean from it, unless you have more time than money. The answer is, “it depends.” Delegating to an outside expert can be expensive, so it depends on your budget — and your goals. It depends on how aggressive you are about getting web site results. It depends on how much time you have to get more familiar with the tool. It depends.

The bottom line, though, is that the web analytics are only half the equation. You also need to be prepared to make changes to your site; to optimize to boost conversions. That’s what Pedro and I are working on now… how to design to boost conversions. Web analytics is the baseline, but it’s not the end all.

I’d suggest learning the tool yourself and seeing what you can glean from it, unless you have more time than money.

]]> by: Jaya Schillinger http://www.jenniferleclaire.com/blog/2007/05/26/wiley-releases-web-analytics-for-dummies/#comment-17654 Fri, 06 Jul 2007 20:57:14 +0000 http://www.jenniferleclaire.com/blog/2007/05/26/wiley-releases-web-analytics-for-dummies/#comment-17654 I'm still learning the new Google Analytics interface. It seems simple at first, but now I'm beginning to see how it's actually pretty robust. Do you think it's worth the time it takes to learn it, for small business entrepreneurs? Or it it better to delegate that analytics to an outside expert? I’m still learning the new Google Analytics interface. It seems simple at first, but now I’m beginning to see how it’s actually pretty robust.

Do you think it’s worth the time it takes to learn it, for small business entrepreneurs? Or it it better to delegate that analytics to an outside expert?

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