Wiley Releases Web Analytics For Dummies
May 26th, 2007
To purchase Web Analytics For Dummies, click here.
Wiley Publishing has released Web Analytics For Dummies by Pedro Sostre and Jennifer LeClaire. The book is currently selling in bookstores and on Amazon.com.
With Jupiter Research expecting online advertising spending surge to $18.9 billion by 2010, the need for Web analytics is evident. Wiley Publishing is ahead of the curve with the Web Analytics For Dummies title.
Pedro Sostre and Jennifer LeClaire offer unique experience in the Web analytics market, which will reach $565 million in 2006, Jupiter estimated. Recognized as an Internet business and marketing guru, Sostre is a columnist for Revenue magazine. His coveted knowledge has also landed him invitations to judge design awards at Content Week. The Yahoo! Search Marketing Ambassador and Google Adwords Qualified Professional is also a regular presenter at industry events like eComExpo and the Affiliate Summit.
For her part, LeClaire has been chronicling e-commerce since its humble beginnings. She has witnessed the rise, fall and resurrection of Dot-com Land. LeClaire is an anchor reporter and analytics columnist for NewsFactor Network. Her credits have also appeared in Information Week, Inc.com, and scores of other leading media outlets. In fact, tens of millions of readers rely on LeClaire for straight-up business and technology news and insightful special reports each year. LeClaire is a weekly guest technology analyst on CBS Radio’s KMOX, where she shares the real news behind technology headlines with millions of listeners nationwide.
Web Analytics For Dummies is an introduction to the wonderful world of Web site statistics. The book will help readers understand and unleash the power of Web analytics. It will take them on a journey that details what they need to know about their Web site today so they can make changes that will pay off tomorrow. Indeed, Web Analytics For Dummies will build confidence in the reader by equipping them with practical techniques that get results.
ABOUT PEDRO SOSTRE
Recognized as an Internet business and marketing guru, Pedro is a columnist for Revenue magazine and is regularly quoted in media outlets, including Microsoft.com, Web Host Industry Review, and Internet advertising hot spot Adotas. Pedro’s coveted knowledge has also landed him invitations to judge design awards at Content Week. The Yahoo! Search Marketing Ambassador and Google Adwords Qualified Professional is also a regular presenter at industry events like eComExpo and the Affiliate Summit. An accomplished affiliate marketer with several successful Internet properties that prove Conversion Design works, Pedro is a New Media entrepreneur who understands how to blend art and business to reap financial rewards.
ABOUT JENNIFER LECLAIRE
Jennifer is also a veteran business news journalist, with credits including the Associated Press, the New York Times, and CBS and ABC News. Jennifer is a weekly guest technology analyst on CBS Radio’s KMOX, where she shares the real news behind technology headlines with millions of listeners nationwide. Jennifer launched Revelation Media Networks, an integrated marketing communications firm, in 2005 to address marketing myths. Jennifer’s unique blend of technology journalism and business marketing savvy leaves her with a strategic perspective on issues that impact Corporate America’s bottom line, technology being merely one of them.
Entry Filed under: Hot off the Press,Jennifer in the Press,King Content
3 Comments Add your own
1. Jaya Schillinger | July 6th, 2007 at 8:57 pm
I’m still learning the new Google Analytics interface. It seems simple at first, but now I’m beginning to see how it’s actually pretty robust.
Do you think it’s worth the time it takes to learn it, for small business entrepreneurs? Or it it better to delegate that analytics to an outside expert?
2. Jennifer LeClaire | July 9th, 2007 at 2:40 pm
The answer is, “it depends.” Delegating to an outside expert can be expensive, so it depends on your budget — and your goals. It depends on how aggressive you are about getting web site results. It depends on how much time you have to get more familiar with the tool. It depends.
The bottom line, though, is that the web analytics are only half the equation. You also need to be prepared to make changes to your site; to optimize to boost conversions. That’s what Pedro and I are working on now… how to design to boost conversions. Web analytics is the baseline, but it’s not the end all.
I’d suggest learning the tool yourself and seeing what you can glean from it, unless you have more time than money.
3. Latayne C. Scott | July 28th, 2008 at 8:41 pm
Boy, Jennifer, you have always been a “pro” at managing writing projects — I’m not a bit surprised that you have a book out on such a needed subject, too. Keep up the good work! Latayne C. Scott
http://www.latayne.com
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