Attorneys from eight states are asking MySpace to hand over the names of convicted sex offenders that the company has identified as members of its social-networking community. The law-enforcement officers sent a letter to MySpace on Monday.The attorneys general believe there are potentially thousands of registered sex offenders with profiles on MySpace, and that the company has a responsibility to keep these predators away from unsuspecting members of the community.
“Social-networking sites like MySpace are supposed to be safe places for teens and young adults to connect with friends, share their thoughts and meet new people,” Pennsylvania Attorney General Tom Corbett said in a statement. “Convicted sex offenders have no business in that kind of an environment.”
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May 15th, 2007
It’s one thing to see what the masses are doing on your site, the search terms they use, the pages they visit, the sales the generate. It’s quite another thing to truly understand how targeted groups of visitors are behaving in your virtual outpost. The latter approach to analyzing Web metrics offers insights that open the doors to target marketing opportunities galore.
The concept is called visitor segmentation: grouping visitors into segments according to specific actions you are trying to measure. You could segment visitors based on any number of factors, such as new versus returning visitors, paid versus organic search traffic, or converting versus non-converting users. The possibilities are virtually endless and the insights are absolutely valuable.
“Segmentation is not a new idea in traditional marketing,” says John Squire, senior vice president at Coremetrics, an on-demand Web analytics and marketing solutions vendor. “The idea,” Squire says, “is to target the people who have a high likelihood of becoming long-term customers. You have to find out what it takes to get them interested, how they use the site and what it takes to turn them into customers.”
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May 15th, 2007
