Wiley Contracts with South Florida Authors for New For Dummies Title
January 19th, 2007
The Web analytics market is coming of age. Google has entered the picture, Omniture is going public and Microsoft has plans to carve out its own niche with tools that collect data on Web site users’ behavior.
With Jupiter Research expecting online advertising spending to surge to $18.9 billion by 2010, the need for Web analytics is evident. Wiley Publishing, Inc. is ahead of the curve with the Web Analytics For Dummies title.
Pedro Sostre and Jennifer LeClaire offer unique experience in the Web analytics market, which will reach $565 million in 2006, Jupiter estimated. Recognized as an Internet business and marketing guru, Sostre is a columnist for Revenue magazine. His coveted knowledge has also landed him invitations to judge design awards at Content Week. The Yahoo! Search Marketing Ambassador and Google Adwords Qualified Professional is also a regular presenter at industry events like eComExpo and the Affiliate Summit.
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Entry Filed under: King Content, Jennifer in the Press
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