The Quest for Media Attention

March 21st, 2006

It is true. It is getting harder and harder and harder (and harder) for companies to get placements in newspapers. That is why you need to work harder (and harder and harder) to send editors and beat reporters pitches that explain your company – and what it is doing – is unique.

I get upwards of 50 phone calls and e-mails each day from PR folks hoping to gain my attention so they can pitch me. But more than half of them are generic announcements that few readers would care about, or if they would, I wouldn’t know why because the release does not tell me why.

If it doesn’t get my attention, it won’t get my editors’ attention and it sure wouldn’t get our readers’ attention. So let’s rethink our approach to pitching so we can all save our time and get our jobs done, eh?

Entry Filed under: King Content