JENNIFER’S PICKS

March 17th, 2006

Books are listed in alphabetical order.

A

Aaker, David A., Building Strong Brands
Aaker, David A., Managing Brand Equity

B

Bayan, Richard, Words that Sell
Berlin, Isaiah, The Hedgehog and the Fox
Blanchard, Ken, Lead Like Jesus: Lessons from the Greatest Leadership Role Model of All Time

C

Capote, Truman, In Cold Blood
Carnegie, Dale, How to Win Friends & Influence People
Collins, Jim, Good to Great
Collins, Jim, Level 5 Leadership
Collins, Jim, Built to Last
Covey, Stephen R., The 7 Habits of Highly Effective People
Cronkite, Walter, A Reporter’s Life

D

Dante, Inferno
Del Valle, Elena, Hispanic Marketing & Public Relations
Depree, Max, Leadership is an Art
Dickens, Charles, A Tale of Two Cities
Dillard, Anne, The Writing Life
Dixit, Avinash K., Thinking Strategically

E

Emerson, Ralph Waldo, The Essential Writings of Ralph Waldo Emerson

F

Faulkner, William, The Sound and the Fury
Fitzgerald, F. Scott, The Great Gatsby

G

Gardner, John W., On Leadership
Gladwell, Malcolm, Blink: The Power of Thinking Without Thinking
Gladwell, Malcolm, The Tipping Point
Giuliani, Rudolph, Leadership

H

Harrington, Walt, Intimate Journalism
Hemingway, Ernest, For Whom the Bell Tolls
Hill, Napolean, Think and Grow Rich

K

Kiyosaki, Robert T., Rich Dad, Poor Dad
Kouzes, James M., The Leadership Challenge

L

Levitt, Steven, Freakonomics
Lewis, Herschell Gordon, Direct Mail Copy that Sells
Lewis, Herschell Gordon, Effective E-mail Marketing
Lewis, Herschell Gordon, On the Art of Writing Copy
Lewis, Herschell Gordon, Sales Letters that Sizzle

M

Maxwell, John C., The 360 Degree Leader
Maxwell, John C., The 21 Irrefutable Laws of Leadership
Miller, Arthur, Death of a Salesman

R

Rollins, James, Amazonia

S

Schultz, Don E., Integrated Marketing Communications
Scoble, Robert, Naked Conversations: How Blogs are Changing the Way Businesses Talk to Customers
Steinbeck, John, The Grapes of Wrath

T

Thoreau, Henry David, Civil Disobedience
Treadwell, Donald F., Public Relations Writing: Principles in Practice

U

Underhill, Paco, Why We Buy

W

Walsh, Bill, Building a Champion
Walton, Sam, Made in America

Z

Zinsser, William Knowlton, On Writing Well

Entry Filed under: Jennifer's Recommended Reading