No Comment?

March 16th, 2006

I read a story recently about a reporter in Cincinnati that has a special affinity for PR people who respond in bad times as well as good. I couldn’t agree more.

Building a relationship with the media means being just as available when your new product flops as you are when your new product launches. I absolutely abhor the “no comment” line and despise having to state that the source “did not return calls seeking comment.”

Sure, sometimes a “no comment” is the only appropriate comment until a company can sort through the muck and mire of allegations, failures and various crises. But a quick call back to the reporter with some background strictly “off-the-record” information can do wonders to build these increasingly important relationships.

Entry Filed under: King Content