SophosLab is warning computer users about Troj/Zippo-A, also known as Cryzip, this week, and offering the secret code to crack the scam. The Trojan horse encrypts computer data and attempts to extort a US$300 ransom.
Click here to read the rest of this story in TechNewsWorld.
March 16th, 2006
While the video game business typically purchases rights to develop video games based on popular television programs, movies or comic books, Microsoft is turning that strategy on its head by launching the broadcast and the video game at about the same time.
Click here to read the rest of this story in the E-Commerce Times.
March 16th, 2006
“Become a possibleitarian. No matter how dark things seem to be or actually are, raise your sights and see the possibilities – always see them, for they are always there.” – Norman Vincent Peale
March 16th, 2006
I read a story recently about a reporter in Cincinnati that has a special affinity for PR people who respond in bad times as well as good. I couldn’t agree more.
Building a relationship with the media means being just as available when your new product flops as you are when your new product launches. I absolutely abhor the “no comment” line and despise having to state that the source “did not return calls seeking comment.”
Sure, sometimes a “no comment” is the only appropriate comment until a company can sort through the muck and mire of allegations, failures and various crises. But a quick call back to the reporter with some background strictly “off-the-record” information can do wonders to build these increasingly important relationships.
March 16th, 2006