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Archive for March 16th, 2006

Security Researchers Crack Zippo Password

SophosLab is warning computer users about Troj/Zippo-A, also known as Cryzip, this week, and offering the secret code to crack the scam. The Trojan horse encrypts computer data and attempts to extort a US$300 ransom.

Click here to read the rest of this story in TechNewsWorld.

Add comment March 16th, 2006

Microsoft Set to Launch Kid-Focused Gaming Franchise

While the video game business typically purchases rights to develop video games based on popular television programs, movies or comic books, Microsoft is turning that strategy on its head by launching the broadcast and the video game at about the same time.

Click here to read the rest of this story in the E-Commerce Times. 

Add comment March 16th, 2006

Become a Possibleitarian

“Become a possibleitarian. No matter how dark things seem to be or actually are, raise your sights and see the possibilities – always see them, for they are always there.” – Norman Vincent Peale

Add comment March 16th, 2006

No Comment?

I read a story recently about a reporter in Cincinnati that has a special affinity for PR people who respond in bad times as well as good. I couldn’t agree more.

Building a relationship with the media means being just as available when your new product flops as you are when your new product launches. I absolutely abhor the “no comment” line and despise having to state that the source “did not return calls seeking comment.”

Sure, sometimes a “no comment” is the only appropriate comment until a company can sort through the muck and mire of allegations, failures and various crises. But a quick call back to the reporter with some background strictly “off-the-record” information can do wonders to build these increasingly important relationships.

Add comment March 16th, 2006